In the world of business, one of the hardest challenges an entrepreneur and their companies have to face is raising capital. If you've ever tried to start your own business, then you know just how hard it can be. There are loads of expenses that come into play when a person is trying to bring an idea of theirs to life. A basic example would be someone who is trying to invent a new, lets say, smart watch (why not). The expenses for a product like this can add up pretty quickly. For example, a project of this sort would likely require the entrepreneur to file a patent of some sort. Patents themselves can cost a few hundred dollars, not to mention, for a more sophisticated project, many people resort to hiring a patent lawyer to take care of all of the legal stuff for them. They will also usually want to hire a patent artist, unless they are very artistic themselves, as most patents require an in depth illustration. When it comes to building a smartwatch, unless someone is experienced in all of these fields themselves, and wants to go at the project solo, which is very unlikely, they are probably going to need to hire some help, whether it is a full time team, or a couple of freelancers. In a project like this, a few more cost that one can expect to experience would be that of design cost, the cost of building a prototype, software engineering cost, advertising cost, and manufacturing cost. All of these can easily add up to tens of thousands of dollars. That being said, not everyone has tens of thousands of dollars laying around. So what do you do if you have a great idea for a product, but you don't have the money it requires to launch it off the ground? Luckily for people like us, there is a revolutionary method that was introduced a few years ago: "crowdfunding". What is crowdfunding might you ask? Lets say you have an idea for an awesome new product, and you expect that it is going to take $50,000 to bring this project to life. This is where crowdfunding comes into play. Crowdfunding is where a bunch of people each pitch in a small portion of money, usually in return for some form of benefit, until the amount of money required to bring a project to life has been raised. This would allow someone who doesn't have $50,000 to invent a smartwatch, invent one, assuming their idea is widely liked by enough investors that it is capable of being fully funded. That's pretty sweet. However, I haven't even told you the best part. Before crowdfunding was around, if a person wanted capital for a similar project years and years ago, they would typically have to take out a business loan or find traditional investors, which is fine, except for one problem: whatever money you borrow, you are responsible for paying back. When it comes to crowdfunding, you are typically not required to pay back the money. It is yours to keep, assuming that you put the money towards the cost of the project. If you use it for other reasons, you could risk legal action.
I have gone ahead and put together a list of some of the best crowdfunding platforms on the internet today.
They are:
#1 Kickstarter
Kickstarter is easily the most popular crowdfunding platform on the internet. It has a huge user base and has featured some of the best crowdfunded projects to date.
#2 Indiegogo
Indiegogo has actually been around longer than Kickstarter, however it has a smaller community, which means a smaller likelihood of reaching your goals.
#3 Tilt
Tilt is a crowdfunding platform of its own. It is used not so much for bring inventions to life, but it uses crowdfunding more for things like social gatherings. If I wanted to crowdfund money to rent out a venue for a concert, Tilt would be the place to go.
Now it's time to get bring your ideas to life!